Why does hardees have two names

Home Answers About. Sign in. Forgot your password? Get help. Password recovery. Food General. Similarly, How much does it cost to open a checkers? Also Read What's the best way to store fresh jalapenos? Also Read Who is the most cutest baby in the world? Share this: Twitter Facebook. Why is Impossible Burger bad? Please enter your answer! Please enter your name here. You have entered an incorrect email address!

Jamel Lasseter. Johnie Gladle. Emily Oneal. Popular Asks. Can I eat pizza on a low sodium diet? Oh, and Carl's Jr serves salads classic West Coast move! But once you peel apart the layers of the menu -- and the culture of each brand -- you start to see the subtleties that actually make a difference. People have strong opinions here Since the merger, Carl's Jr has been marketed and developed as a more "in your face," type of brand.

They seemingly aimed their advertising and menu expansion at younger people who may or may not be visiting a Carl's Jr. At Carl's Jr, you'll find jalapeno poppers and fried zucchini. You can order a super spicy, "El Diablo" burger.

In the AM, there's an extensive menu of breakfast burritos. Carl's Jr. As far as fast food is concerned. Hardee's -- on the other hand -- has always been the more "traditional" sibling. They have kept southern accents throughout their menu, like hand-breaded chicken and biscuits made in-house. Their advertising tends to be softer, cleaner, and aimed more at embracing Americana. It's slight, but noticeable. And the differentiation makes sense. If you remember anything about the burger twins' branding, you probably remember the half-decade when they made -- sometimes not-so-positive -- splashes in the advertising world by pairing their food with scantily clad models like Kate Upton and Paris Hilton NSFW, depending on where you work.

Obviously, there was backlash. Eventually, they backed away from the misogynistic-leaning ads. But anyone with a bare sense of marketing basics should realize, this type of advertising might not appeal to all types of consumers, and specifically turn some people off. This is important, as Carl's Jr and Hardee's have very different clientele. Jenkins and his team have done extensive research into the kinds of people who frequent the individual brands. They listen to EDM. Hardee's fans are obsessed with college sports and country music.

It's no surprise, given the regional separation between the brands, and it's enough to make a huge difference in how the brands are valued by their loyal customers. And it worked. Though Carl's Jr. First, a quick review of the history behind these two chains: When Los Angeles-based aspiring fast-food entrepreneur Carl N. It wasn't until that Karcher and his wife opened the full-service Carl's Drive-In Barbeque in Anaheim, California, which later added burgers in — and it wasn't until that the first Carl's Jr.

A few years later, clear across the country, another fast-food pioneer was making waves in Greenville, North Carolina, as Wilber Hardee had opened his first Hardee's location in , serving "charco-broiled hamburgers," and within five months landed his first franchisee. In fact, Hardee's rise was far more fast-paced than Karcher's: Within the decade, almost locations flourished.